Step 1:
Designing for You
Our journey begins by designing with you in mind. In this crucial first step, we focus on creating pieces that resonate with your individual taste, offering a blend of versatility and a sense of joy and belonging. The challenge lies in designing styles that complement the varied weights of the handblock-printed fabrics.
Step 2
Fabric Selection
Once the designs are finalized, we embark on the next step—selecting fabrics. Our commitment to sustainability leads us to meticulously choose fabrics from tons of unused and forgotten treasures. These fabrics predominantly feature handblock prints crafted by skilled artisans on a 100% premium quality cotton base.
Step 3
Manufacturing
The journey continues to our in-house manufacturing unit in NOIDA, India. This step ensures that we have complete control over the production process, allowing us to maintain the highest standards of quality and craftsmanship.
Step 4
Precision Cutting
Cutting the fabric is an art in itself. We face the challenge of working with fabrics that often come in specific cuts due to the limitations of handblock printing tables. Our skilled hands navigate through these challenges, ensuring precision and minimizing waste.
Step 5
Expert Stitching
Stitching is where the magic happens. Our dedicated team of seamstresses, committed to maintaining top-notch finishing, bring the designs to life. Their expertise ensures that each piece meets the high standards we set for ourselves.
Step 6
Finishing Touches
The final steps involve the meticulous finishing of each piece. Excess threads are carefully trimmed, the garments are expertly ironed to perfection, and finally, they are lovingly packaged, ready to make their way to you.